LIVESTREETAD!
Copyright Gaston Bonaudi 2006
Fiat500 Wants you! + DesignBoom
International Design competition.
International Design competition.
the jury was composed of:
giorgio armani, fashion designer,
luca cordero di montezemolo, president of the fiat group,
jasper morrison, industrial designer,
gabriele salvatores, film director,
luca trazzi, designboom.
giorgio armani, fashion designer,
luca cordero di montezemolo, president of the fiat group,
jasper morrison, industrial designer,
gabriele salvatores, film director,
luca trazzi, designboom.
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.Livestreetad
It's a new concept of "urban publicity".
The idea it’s pretty simple!
The idea it’s pretty simple!
Just a brand new Fiat 500 parked anywhere on the streets of a city among other cars, surrounded by graphic scenes expressing different "lifestyles".
The graphic it's applied (with paint or transfers) all over the objects, floor and walls that surround the car.
Publicity now coexists with pedestrians, bringing a new touch of life and color to the public environment of the city.
Publicity now coexists with pedestrians, bringing a new touch of life and color to the public environment of the city.
The understanding of the message is open to the different interpretations, but in all the cases the appreciation will be with a positive impact promoted by the colors and theme of each lifestyle.
The artist, the DJ, the hippy, the fashion victim, the rock star, everyone have his own style.
Express yours with the New Fiat 500!!
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Brief
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Results
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